On fragrance, and why there is none

Fragrance — including the essential oils that are often marketed as its natural alternative — is among the most frequent causes of contact irritation in cosmetic products. It is also, from a formulator's perspective, close to free: it costs almost nothing and it makes a product feel more expensive than it is.

We left it out. Not from every product as a gesture, but from every product because there was no formula in which it earned its place.

This has a consequence you should know about. Our cleanser smells faintly of the surfactant system. The oil smells like oil. Nothing here smells like anything other than what it is made of, and if that reads as a lack of luxury, it is a trade we made on purpose.